Company/Affiliated East-West Press (India), 8 th edition, 2010. The workbook by Varian and Bergstrom may be used for problems. Snyder and W. Clipmate 7 5 26 Keygen Torrent here. Nicholson, Fundamentals of Microeconomics, Cengage Learning (India). Douglas Bernheim and Michael D. Whinston, Microeconomics, Tata McGraw-Hill. Edition, 2009) 2. Douglas & Whinston, Michael D. Microeconomics (TMH, Second edition, 2013) 3.

UNIT 1: INTRODUCTION TO BUSINESS COMMUNICATION Basic form of Communication – Downward, upward and Horizontal communication, Process of communication. Corporate Communication – Formal and informal communication network, Grapevine – single strand, gossip, cluster, Probability, Importance of Grapevine, Miscommunication or Barrier to communication – Wrong choice of medium, Physics barriers, Semantic barriers, different Comprehension of reality, Socio psychological barriers. Principles of Communication - 7c’s concept UNIT 2: WRITING SKILLS Planning business messages, Business letters, Memo formats, Request letters, Good news letters, Bad news letters, Persuasive letters – AIDA, Sales letters, collection letters Detailed Project Report Writing and presentation UNIT 3: ORAL PRESENTATION Principles of oral presentations, Factors effecting presentations Non – Verbal communication – Appearance, Body language, Para language, Time, Space, Silence.

Effective Listening – factors affecting listening, Improving listening UNIT 4: CORPORATE COMMUNICATION Interviewing Skills – Interviewer’s preparation, Interviewee’s preparation, Types of interview Communication for Employment – Resume: Formulating Career Plans, Planning your Resume, Structuring the Resume, Content of the Resume, Electronic Resumes UNIT 5: INTERNATIONAL COMMUNICATION Cultural sensitiveness, Cultural context Negotiation Skills – Process, Strategies, Issue in Negotiation – Collective bargaining, Process & Essentials of effective BC. Suggested Readings: • Ronald E. Duleck, John S.Fielden: Principles of Business Communication • Murphy and Hiderbrandt: Business Communication • Bovee Thill: Business Communication Today, Mc Graw Hill • Malra Treece, Allyn and Bacon: Successful Communication • Randall E. Majors Harper & Rom: Business communication • Harpert & Row Western: Guide to effective letter writing • Mary Ellen Guffoy: Business Communication • Fred Luthan: Organizational Behavior(For Negotiation Skill) • C.B Mmoria: Industrial Relation (For the topic of collective bargaining) Semester -II Paper – 201 Microeconomics – II UNIT 1: MARKETS WITH IMPERFECT COMPETITION Monopoly: Equilibrium; supply; multiplant firm; monopoly power; deadweight loss; price discrimination; bundling; two-part tariffs. Monopolistic Competition: Product differentiation; equilibrium of the firm in the industry-with entry of new firms and with price competition.